KIC Survey: Gen Z and Millennial consumers’ preference in online shopping

The Katadata Insight Center (KIC) and Zigi survey showed that the buy-now-pay-later credit product is gaining traction among the consumer segments: Generation Z and Millennials (age below 40). The popular product categories are fashion, credit balance top-up, and gadgets. Based on a survey of 5,204 respondents, 67.8% consumers use digital wallets such as GoPay, OVO, ShopeePay, DANA and LinkAja. Next, 51.1% use bank debit cards as a form of payment, followed by internet banking at 38.1%. Almost half of the Millennial consumers (aged 27-40) use buy-now-pay-later credit for purchase of smartphones, fashion clothing, phone-credits, and electronics. Meanwhile, more than half, 61%, of Generation Z consumers (aged 26 and below) use buy-now-pay-later credit for online purchases.

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